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Marketing Skills Matrix Template

Develop your Marketing team with this easy-to-use skills matrix. 

This template contains a comprehensive taxonomy of the hard AND soft skills for specific roles in your team - Brand, SEO, Social Media Managers and everyone else in between!

Download your free copy, map your employees' proficiency level and start developing your team.

 

Discover the critical and in-demand skills your Marketing team needs to thrive.

Identify strengths and skill gaps
Use a quick and simply rating system to gain a full understanding of your employees' strengths and weaknesses.
Create an effective L&D strategy
Build a data-driven action plan to target key growth areas and supercharge team performance .
Track employee development
See growth over time and provide ongoing structured feedback and development plans for your people. 
Skill matrix

How to use the template

1. Make a copy of our template and access all the key skills needed for each role.

2. Assess performance for each skill from 0 to 4 - novice to expert.

3. Get a rapid data report for skill proficiency and gaps across employees and teams. 

 

Read our skills matrix guide to learn how to identify strengths and learning opportunities in your team.

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