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Case Study: How Kuda’s L&D increased onboarding module completion rates by 40%, generated a 150% ROI, and promoted an inclusive learning culture with 5Mins.ai

SUCCESS STORY

AZA-Finance-logo

"And then the return on investment—it's limitless. When you have an increase in participation, you have improvement in performance, you have less time spent not only by my team but even by the managers because you can, at a glance, see who and what people are doing. The learning content being bite-sized, the turnaround time for learning is also quicker, so that helped massively"

Premo Ojokojo

Chief People Officer

 

Introduction

In the world of financial technology, AZA Finance has emerged as a leader in cross-border payments and foreign exchange solutions across frontier markets. Founded with a vision to revolutionise how businesses transact in emerging economies, AZA Finance has rapidly expanded its operations, resulting in a need for a robust and scalable training solution.

With a workforce spread across multiple regions, AZA Finance faced the challenge of providing effective training that was both accessible and engaging. Their existing training platforms were not meeting the needs of their learners or the organisation as a whole.

About Kuda

 
Industry
Financial Services
 
No. of employees
100+
 
Location
Global (HQ in Nairobi, Kenya)

Challenges and Approach

Challenges:

Budget Constraints Limiting Access: The company could only provide training licences to half of its employees due to overly high costs. 

Time-Consuming Content Curation: The People team was overwhelmed with the task of curating personalised learning content, which was inefficient and unsustainable.

Lack of Visibility and Engagement: Previous platforms did not offer sufficient analytics to track individual progress. Managers lacked insights into their teams' learning activities, leading to low participation rates, especially among senior and middle managers.

"Even when we did surveys, coordinating those surveys and putting it together was taking up more time than was available," explained Premo Ojokojo, Chief People and Operations Officer at AZA Finance.

Approach:

Seeking a solution that addressed these challenges, AZA Finance implemented 5Mins.ai, the skills-based bite-sized training platform.

Seamless Integration: "Integration was simple and straightforward. We had 100% buy-in from the beginning; everyone was excited," said Premo.

Cost-Effective Scalability: By adopting 5Mins.ai, AZA Finance could now provide licences to all employees while actually reducing their costs. "We actually have a cost savings of about 30% from our budget," Premo highlighted.

Enhanced Engagement Features: The platform's gamification elements, such as jewels, challenges, and points, boosted employee interest and participation.

Managerial Visibility and Control: "Managers now have full visibility and can, by themselves, curate and see how the teams are doing in their learning—a big win for us," Premo emphasised.

Key Outcomes

With 5Mins.ai, AZA Finance achieved:

Significant Increase in Participation Rates: Individual learning participation soared from 30–40% of employees to almost 80% of employees, marking a 2x increase. "Especially from senior and middle managers, which says a lot," observed Premo.

Improved Performance Across Teams: Teams, including those previously constrained by time like the engineering department, embraced the bite-sized learning modules.

Time Savings for the People Team: The streamlined curation and assignment process reduced administrative burdens, allowing the People team to focus on strategic initiatives.

Cost Savings: AZA Finance achieved a 30% reduction in their training budget, enabling resource reallocation to other important areas, while doubling the number of people who had access to a learning solution.

Managerial Oversight: Managers could easily track and support their teams' learning journeys. "That's one of the biggest benefits apart from the increase in participation," Premo stated.

Positive Impact on Employee Performance: performance reviews reflected the benefits of the training, with managers noting improvements in areas where team members had previously struggled.

Key outcomes

2x

More users were able to have licenses

30%

Reduction in their overall training budget while doubling the amount of learners

200%

Increase in overall learner engagement

Conclusion

By partnering with 5Mins.ai, AZA Finance transformed its approach to learning and development, leading to key organisational benefits. The company experienced a significant shift in their training culture, with measurable improvements in participation rates, performance metrics, and substantial cost savings.

Employees became more engaged and enthusiastic about their personal development. "I like the bite size. I like the jewels, I like the challenges that come through," remarked Premo, reflecting the positive reception among staff.

"And then the return on investment—it's limitless. When you have an increase in participation, you have improvement in performance, you have less time spent not only by my team but even by the managers because you can, at a glance, see who and what people are doing. The learning content being bite-sized, the turnaround time for learning is also quicker, so that helped massively" Premo concluded.

AZA Finance wholeheartedly recommends 5Mins.ai to other organisations seeking to enhance their learning and development initiatives. The positive experience even led to public endorsements by the CEO of AZA finance. "My boss was speaking at an event here in the UK... and she kept mentioning 5Mins and how it improved the business," she added.

By leveraging 5Mins.ai's gamified user experience, skills-based approach, and bite-sized lessons, AZA Finance delivered a deeply personalised and engaging learning experience to its employees, fostering a culture of continuous development and driving significant business outcomes.

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